There are so many potential uses of Twitter for
libraries, and your patrons are already using it, so it’s a great medium to add to your marketing efforts. It takes just a few sentences a day, so it doesn’t require much time to make a big impact.
The essence of Twitter is conversation. Libraries, unfortunately, seem to be using it as a broadcast system. Instead, encourage your followers to interact with the library staff — ask followers questions, share interesting links, re-tweet interesting posts, and reply when people message you directly. Learn from others’ Twitter posts. Follow people who know about your interests. Information sharing on Twitter is a two-way street.
The OPLIN staff was trying to come up with a list of Ohio public libraries that are on Facebook and Twitter this week.
Finding none, we created our own statewide directories. If you would like to have your library added, please e-mail
support@oplin.org all of the relevant details. Reminder: Check the link later to see who has been added.
- The 10e20 blog is good about telling us how to manage our online presence using social media. They’ve had a couple of good Twitter articles lately such as Are you overly self-promotional? and The Passion of the Crust: How Enthusiasm Creates Social Media Success
- Need some examples of good, active Twitter accounts? Try Top 100 Librarian Tweeters, the LibSuccess Wiki and Who should I follow?
Cool fact from the 4Cast:
There may be psychology behind Twitter. The Hierarchy Of Tweets – Analysing The Psychology of Twitter