If you’re like me, you probably rarely think about advertisements, other than to possibly figure out how to avoid them. But ads are everywhere, of course, and the entities that create and pay for them are constantly working to make sure that we see even more of them. To this end, companies are trying a variety of new tactics, many including new uses of technology
Tag: advertising
OPLIN 4cast #503: Ad wars
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Last week we all saw the news that Facebook was disabling ad blocking software for people who use Facebook on their desktop. A few days…
OPLIN 4cast #462: Walls tumbling down?
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News UK, which publishes The Sun, the UK’s biggest-selling tabloid, decided at the end of last week to get rid of the paywall on their…
At the Code/Mobile conference this month, Amit Singhal, Google’s search chief, announced that for the first time more Google searches were done this summer on…
OPLIN 4cast #452: Should we block ads?
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Since the 1930s, people have said, “There ain’t no such thing as a free lunch,” and this certainly applies to “free” information on the Internet.…
OPLIN 4cast #360: Paying for content
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Librarians have often faced the problem of explaining the need to pay for subscriptions to online magazines, journals, and authoritative information resources. People seem to…
Something interesting is happening right now on the Internet. There is a crop of new websites that don’t look at all like traditional websites –…