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4cast #83: Knol, Spam, Identity, Jargon

Posted in authors, Google, Microsoft Office, privacy, spam, Valve, and Wikipedia

This week’s 4cast:

1. Watch Your Back, Wikipedia

As Wikipedia has become increasingly huge (see 4cast #72, item 4), it was inevitable that for-profit competitors would emerge. But it wasn’t until last week that a truly terrifying rival appeared – Google, and its Knol project.

2. Spam? What Spam? Oh… You Mean All of THAT Spam.

Although Google claims that improved filtering technologies are causing many spammers to give up on junk e-mailing, another recent report shows that 95% of all e-mail sent in 2007 was in fact, spam. So who’s winning the war?

3. You’ve Got a Bad Online Reputation

A recent Pew Internet study shows that people are increasingly aware of their online identity and the importance of making sure their digital tracks don’t lead searchers (potential employers, for example) to unflattering places. Still, most Internet users either don’t worry or are completely oblivious to the amount of information that’s floating around about them online.

4. Premium Bibliographic Resources Fail to Engage Remote End-Users

From a non-librarian’s perspective, one of the biggest deterrents to using the public library is confusing industry jargon, both inside the library and on the library website. John Kupersmith, a reference library at UC Berkeley, has developed a comprehensive list of library jargon and alternative terms that a non-librarian might actually comprehend.

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